![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/4a5b133d-e5e0-494f-a651-d874dd3678d0_rw_1920.jpg?h=ed5252151f8b1c96a9335a8fb57d058e)
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/c12e9ec5-6511-4c61-8f31-9147325a21db_rw_3840.jpg?h=027b4d07adfd571d99ec460a9fcbf43c)
Jägermeister is a dark, thick and mysterious drink and the winter we show is dark, mysterious and extraordinary.
The whole campaign is built on the idea of hidden meanings, taking a while to reveal.
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/ced976ce-44e8-4d43-b4b8-abca362b5b21_rw_1920.gif?h=7dc25d9536daac34dd956c5ebb8e649d)
A number of key visuals were designed, keeping the original brand style.
And the main one is a 3D stereo-vario poster, that is intended to be placed in specific locations along the pedestrian walkway to show its' different sides depending on the viewer's position.
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/b43f4ba0-e37f-4fc1-9214-5f1aaea24a5d_rw_1920.jpg?h=dbc76cbfbadb6dcbcff2650d2e9eb4c6)
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/96feb2e6-92d4-43b7-b2ae-665cb40b56b0_rw_3840.jpg?h=3216095dbea17f8197937c24716d071a)
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/b1e9356d-08e2-4c7d-8772-3c5635d4a7b7_rw_3840.jpg?h=b35760a135bbda0031016de10b1f11f8)
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/d92c958f-5776-4345-af47-9cb72b57a1e7_rw_3840.jpg?h=f1d3a29f1da9074f63ae2512d11005ad)
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/41f9e182-54a6-4604-8114-45c3348cf873_rw_1920.jpg?h=71e3732630dcc30d5812754e1258b092)
I have also designed the corporate green photo filter to facilitate the creation of the new visuals for the social media.
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/edde80df-446e-4fa8-8b4f-8f35020a2b1a_rw_1920.jpg?h=6dffd4ff0d2ab435acc7ccc98309b296)
Unique deer pet masks were designed for the side promotion campaign, where people get a chance to win branded merchandise, posting #JAGERPET photos within social media.
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/51f972c4-291c-4deb-bf51-9bd3d2a5f16b_rw_1920.jpg?h=493393731915510563d134e2bce88ddd)
Branded gifts
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/cfe51513-4932-40f9-8090-bafe37ad286f_rw_1920.gif?h=46ea420472cf65d59296b8a94fe46296)
Unique branded t-shirt with the logo printed with a special reflective paint, emerging only in front of the flashlight.
![](https://cdn.myportfolio.com/264edb1de5d3099fe17e1fca38e6c6aa/2a3579f3-5217-49a3-a385-b7f112b74458_rw_1920.jpg?h=2f6293806151a38497011033ec985f95)